Loraine Kasprzak, CMC

Loraine Kasprzak is a Certified Management Consultant and Founder and Managing Director of Advantage Marketing Consulting Services, LLC. Her firm specializes in marketing communications and social media marketing for small and mid-size businesses and professional service firms. Whether it’s a social media strategy for an executive coaching firm or an email campaign for an Internet retailer, Loraine provides creative and practical marketing solutions that build awareness and turn prospects into customers.

With over 17 years marketing communications experience. One of Loraine’s strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace. She helps her clients communicate using both traditional marketing communications and social media.

Prior to beginning her management consulting career in 1995, Loraine worked for 12 years in corporate America, advancing through various engineering, marketing and management roles. She started as an R&D engineer at Hercules Chemical Company, Wilmington, DE, then joined Con Edison’s Management Intern Program and worked in the company’s R&D department.

Loraine rounded out her corporate career at BOC Gases, Murray Hill, NJ, where she held commercial development, product management, business planning, and marketing services positions.

As a consultant, Loraine has facilitated the strategic development and implementation of communications and social media programs for a variety of clients, including engineering and environmental firms, healthcare and information technology companies, startups, and non-profits.

Loraine served as National Marketing Chair for the Institute of Management Consultants (IMC), and is executive editor for IMC USA’s Connector newsletter. She has also served as vice president of public relations as well as a board member and certification chair for the IMC New Jersey chapter. She received IMC’s 2009 Distinguished Service Award for continuous outstanding service.

She has presented talks on social media, marketing and branding at regional and local business conferences and was a guest lecturer for the Prudential Young Entrepreneurs Program. Loraine was a business columnist for Union County Voice magazine, Union County, New Jersey, and has written for the Princeton Packet Business Journal, Princeton, New Jersey.  She blogs about social media and traditional marketing at www.advantage-marketingblog.com.

Loraine holds a degree in Chemical Engineering from Manhattan College and an MBA in Marketing from New York University’s Stern School of Business.